Independent Tobacco Experts Again Name Lucky Strike First Choice

Cigarette brand

Lucky Strike

Lucky Strike Logo
Product blazon	Cigarette
Owner	British American Tobacco
Produced by	British American Tobacco Japan Tobacco R.J. Reynolds
Country	United States
Introduced	1871; 151 years ago  (1871)
Previous owners	R. A. Patterson
Tagline	"It's toasted" "L.S. / M.F.T." (Lucky Strike Ways Fine Tobacco)

Lucky Strike is an American make of cigarettes endemic by the British American Tobacco group. Individual cigarettes of the brand are often referred to colloquially every bit "Luckies." Lucky Strike was the top-selling cigarette brand in the United States during the 1930s and 1940s.^[1]

Name [edit]

Lucky Strike was introduced as a brand of chewing tobacco by American house R.A. Patterson in 1871, although information technology had evolved into a cigarette by the early 1900s. The brand name was inspired by the gold rushes of the era, during which only about four miners in a thousand were fortunate enough to strike golden, and was intended to connote a top-quality alloy.^{[ commendation needed ]}

A well-circulated urban legend holds that the proper name "Lucky Strike" referred to the presence of marijuana in some cigarette packs.^[2]

History [edit]

The make was showtime introduced by R. A. Patterson of Richmond, Virginia, in 1871 as cutting plug and later a cigarette. In 1905, the visitor was caused by the American Tobacco Company (ATC).

The "Information technology's Toasted" ad equally explained, from 1917

In 1917, the brand debuted the slogan "Information technology's Toasted" to tout the manufacturing method of toasting, rather than sun drying, the tobacco, a process claimed to amend the flavor of the product. In an effort to counter that popular campaign, competitor Camel went in the other direction, claiming that Camel was a "fresh" cigarette "never parched or toasted."^[three]

In the late 1920s, the brand was sold as a route to thinness for women, one typical ad said, "Reach for a Lucky instead of a sweet."^[iv] Sales of Lucky Strikes increased by more 300% during the outset year of the advertising campaign. In the early 1930s, Al Jolson was also paid to endorse the brand; he called Lucky Strike "the cigarette of the acting profession...the expert old season of Luckies is as sweet and soothing as the best 'Mammy' song ever written."^[v] Sales went from 14 billion cigarettes in 1925 to twoscore billion in 1930, making Lucky Strike the leading brand nationwide.^[six]

Lucky Strike factories in Durham, NC, pictured in 2014

Lucky Strike's association with radio music programs began during the 1920s on NBC. By 1928, the bandleader and vaudeville producer B. A. Rolfe was performing on radio and recording as "B.A. Rolfe and his Lucky Strike Orchestra" for Edison Records. In 1935, ATC began to sponsor Your Hit Parade, featuring North Carolina tobacco auctioneer Lee Aubrey "Speed" Riggs (later, another tobacco auctioneer from Lexington, Kentucky, F.Due east. Boone, was added). The weekly radio show's countdown catapulted the brand's success, remaining pop for 25 years. The shows capitalized on the tobacco sale theme and each ended with the signature phrase "Sold, American".^[vii]

In 1934, Edward Bernays was asked to deal with women's apparent reluctance to buy Lucky Strikes because their green and cherry bundle clashed with standard female fashions. When Bernays suggested changing the package to a neutral color, George Washington Hill, head of the American Tobacco Company, refused, saying that he had already spent millions advertizing the packet. Bernays then endeavored to brand dark-green a stylish color.^[8] The centerpiece of his efforts was the Green Ball, a social outcome at the Waldorf Astoria, hosted past Narcissa Cox Vanderlip. The pretext for the ball and its unnamed underwriter was that gain would go to charity. Famous club women would nourish wearing greenish dresses. Manufacturers and retailers of wear and accessories were advised of the excitement growing around the color green. Intellectuals were enlisted to requite highbrow talks on the theme of light-green. Before the ball had really taken place, newspapers and magazines (encouraged in various ways by Bernays's office) had latched on to the thought that green was all the rage.^[9]

The company'south advert campaigns generally featured a theme that stressed the quality of the tobacco purchased at auction for utilise in making Lucky Strike cigarettes and claimed that the higher quality tobacco resulted in a cigarette with better season. American engaged in a series of advertisements using Hollywood actors equally endorsers of Lucky Strike, including testimonials from Douglas Fairbanks, concerning the cigarette'south flavor, frequently described as succulent due to the tobacco being toasted.^[7] In 1937–38, American Tobacco paid $130,000 ($3.2 million in 2019 USD) to 16 Hollywood actors and actresses for their endorsement of Lucky Strike, the highest paid being Joan Crawford, Gary Cooper, Clark Gable, Myrna Loy, Robert Taylor, and Spencer Tracy who were each paid $10,000 (roughly $178,000 in 2019 USD).^{[five] [10]} "Luckies" were the cigarette of pick for the famous smoker Bette Davis, who smoked them until the final years of her life (The New York Times noted the yr of her expiry that she had switched them for Vantage filtered cigarettes).^[11]

Commencement in the fall of 1944, Lucky Strike was also a sponsor of comedian Jack Benny's radio and Telly show, The Jack Benny Plan, which was as well introduced as The Lucky Strike Program.^[12]

The brand's signature dark-greenish pack was changed to white in 1942. In a famous advertisement entrada that used the slogan "Lucky Strike Green has gone to war", the visitor claimed the change was made because the copper used in the light-green color was needed for World War II.^[13] American Tobacco actually used chromium to produce the green ink, and copper to produce the gold-colored trim. A limited supply of each was available, and substitute materials made the package wait drab.^[14]

British Lucky Strike pack with government health warning, alongside a cigarette

The white parcel actually was introduced to modernize the label and to increase the appeal of the package among female smokers; market studies showed that the light-green package was not plant attractive by women, who had go important consumers of tobacco products. The state of war effort became a user-friendly way to brand the product more marketable while appearing patriotic at the aforementioned time.^[14]

Famed industrial designer Raymond Loewy was challenged by visitor president George Washington Colina to improve the existing green and ruddy package, with a $50,000 bet at stake. Loewy changed the background from dark-green to white, making it more bonny to women, too as cutting press costs by eliminating the need for green dye. He also placed the Lucky Strike target logo on both sides of the package, a motility that increased both visibility and sales. Hill paid off the bet.^[xv]

The message "L.Southward./M.F.T." ("Lucky Strike ways fine tobacco") was introduced on the package in 1944.^[16]

Lucky Strike was ane of the brands included in the C-rations provided to Us gainsay troops during the 2d Earth War. Each C ration of the fourth dimension included, among other items, nine cigarettes of varying brands considering at the time, meridian war machine brass^{[ who? ]} would declare that tobacco was essential to the morale of soldiers fighting on the forepart lines. The other cigarette brands included in the C-rations were Camel, Chelsea, Chesterfield, Craven "A"-Make, Old Golden, Philip Morris, Role player's, Raleigh, and Wings. The do of including cigarettes in field rations continued during the Korean and Vietnam Wars, ending around 1975 or 1976 with the growing noesis that smoking caused diverse kinds of health issues.^[17]

Mail World War II [edit]

In 1978 and 1994, export and Us rights were purchased by Dark-brown & Williamson. In the 1960s, filtered styles were launched in addition to a mentholated version called "Lucky Strike Green". This time "Light-green" was referring to menthol and not to the overall bundle color. In tardily 2006, both the Full Flavored and Light filtered varieties of Lucky Strike cigarettes were discontinued in Due north America. Withal, Lucky Strike continued to accept marketing and distribution back up in territories controlled by BAT every bit a global brand. In addition, R. J. Reynolds continues to market the original, nonfilter Lucky Strikes in the United States. Lucky Strike currently has a minor base of smokers.^{[18] [19]}

In 2007, a new packaging of Lucky Strikes was released, with a two-way opening which split seven cigarettes from the residue. In the same year, the visitor used the world'southward smallest human, He Pingping, in their advertisement campaigns.

In 2009, Lucky Strike Silver (the make marketed as lighter) changed their UK packs from the quintessential red design to blue, albeit with a cherry-red teaser outer covering the packet.

In 2012 consumption of Lucky Strikes stood at 33 billion packets, upward from 23 billion in 2007. The television serial Mad Men, which featured Lucky Strike as a major client of the advertising firm Sterling Cooper and the cigarette of choice of Don Draper, was credited with inspiring the massive jump in sales.^[20]

In December 2020, Lucky Strike filtered cigarettes, both full-flavored and lights, plus total-flavored and light menthol versions, were reintroduced to the Us market.

[edit]

From 1972 until the team's departure in 1975, Lucky Strike sponsored the Scuderia Scribante team, which were also known as "Neville Lederle" and "Lucky Strike Racing". The cars, driven by Neville Lederle and Dave Charlton, were some of the showtime to be sponsored past a major tobacco company after the Lotus Team got sponsored by Gold Leafage in 1968, and Marlboro started sponsoring British Racing Motors in 1972 and subsequently McLaren in 1974.^{[21] [22]} The team mainly participated in the South African Grand Prix in Kyalami, just during the 1972 Formula 1 flavor, the team also participated in the French Grand Prix in Circuit de Deception, the British Thousand Prix in Brands Hatch and the German Thou Prix at the old Nürburgring.^{[23] [24]} After the retirement of the team, it would take more than than 20 years earlier Lucky Strike would participate in Formula 1 once again with the British American Racing squad.

As a outcome of British American Tobacco (BAT) buying out American Tobacco Company in 1976, Lucky Strike came under control of BAT. The company acquired Formula ane's Tyrrell Racing team in 1997 and rebranded it as British American Racing the post-obit year, sponsoring the team with its Lucky Strike and stablemate 555 brands. In the team's début flavor, they originally wanted to brand Jacques Villeneuve's automobile in the red and white Lucky Strike livery, while branding Ricardo Zonta's car with the blue colours of 555. However, the FIA blocked the movement, and the squad were forced to run two similar liveries. They opted to have the Lucky Strike livery on the left hand side of the car and the 555 livery on the right hand side, with a nil going up in the center of the nose. From 2000 on, the squad solely used Lucky Strike branding. The team was bought outright by partners Honda by 2006, though Lucky Strike connected to sponsor the squad until the end of that year.^{[25] [26]} For races where tobacco branding wasn't allowed, the Lucky Strike logo was blocked out (from 1999 to 2004), replaced by "Run Free" on other parts of the car (in 1999), changed to "Look Alike" (from 2000 to 2003), to a barcode with Formula Ane cars (in 2003–2004), to "Look Left", "Wait Correct", and "Don't Walk" (in 2004), and "Racing Revolution" (in 2005–2006).

Lucky Strike was also the prime sponsor of the Suzuki MotoGP team from the 1990 season until the 1997 season. American motorcycle racer Kevin Schwantz became the 1993 world champion riding the Lucky Strike sponsored Suzuki RGV500, with riders such as Doug Chandler, Alex Barros and Daryl Beattie taking diverse podiums and wins on the Lucky Strike Suzuki likewise.^{[27] [28] [29] [30] [31]}

In popular civilisation [edit]

The cigarette brand is referenced in many modern forms of media.

In art [edit]

• American Colonial-Cubist creative person Stuart Davis represented the brand in his 1921 painting, Lucky Strike.^[32]

In music [edit]

• The vocal "Requite information technology Back to the Indians" composed by Rodgers and Hart from the 1939 musical Too Many Girls, contains a reference to Lucky Strikes.
• The song "So Round, And then House, Then Fully Packed", written by Merle Travis, Eddie Kirk, and Cliffie Stone in 1947, is named for a Lucky Strike advertising slogan.
• The song "Hero In Your Own Hometown" by Mary Chapin Carpenter references "Luckys"
• The vocal "I'chiliad Bad, I'k Nationwide" performed past ZZ Top from their 1979 album Degüello, contains a reference to Lucky Strikes.
• The vocal "Keeping the Faith" performed by Billy Joel from his 1983 album An Innocent Man, contains a reference to Lucky Strikes.
• The song "Concatenation Smokin'" performed past Morgan Wallen, contains a reference to Lucky Strikes.
• The song "These are My People" performed past Rodney Atkins, references smoking Lucky Strikes.
• Minneapolis indie rock band Howler based the artwork of their debut anthology America Give Upward on a pack of Lucky Strikes.^[33]
• A song named after the cigarettes appears on the Maroon 5 album, Overexposed.
• A song named after the cigarettes appears on the Troye Sivan anthology, Bloom.
• The song "Then Came the Night" performed past Tommy Shane Steiner a embrace of the same song by Trace Adkins mentions a lucky strike cigarette.
• The song "Back in this Cigarette" past Jason Aldean references an ashtray full of Lucky Strikes.
• Paul Silhan recorded a parody of Lou Christie's striking song "Lightnin' Strikes" - titled "Lightin' Upwardly Lucky Strikes Once more" for his 1997 album Spinball Wizard. It was frequently played around that time on The Blitz Limbaugh Testify.
• The vocal "Everything Must Go" performed by Steely Dan from their eponymous 2003 album, contains a reference to Lucky Strikes.

In motion-picture show [edit]

• In Incoherent a young girl (played past Liliane Dreyfus) standing in front of a wall ornament fabricated of empty boxes of Gauloises lights a cigarette and claims that she switched to Luckies.
• In the 1990 film Misery famed novelist Paul Sheldon played by James Caan has a habit of smoking a unmarried Lucky Strike cigarette and drinking a glass of Dom Pérignon always when he'south near to terminate the manuscript for a new novel.
• In the opening song to Cowboy Bebop: The Motion-picture show a pack of original red Lucky Strikes appears on a table.
• In the 1999 film The Thirteenth Floor a Lucky Strikes billboard can be seen on a highway.
• In the 1990 flick Goodfellas Henry and Tommy are seen selling cartons of cigarettes on the street and boxes with Lucky Strike logos can be seen within of a truck
• In the 1987 picture THE UNTOUCHABLES, Eliot Ness (Kevin Costner) smokes Lucky Strikes.

In tv set [edit]

• In the AMC goggle box series Mad Men, Lucky Strike is a major client for the fictional advertising bureau Sterling Cooper. A fictitious plot is also presented for the nascence of the slogan "Information technology's Toasted", in the serial' pilot episode, "Smoke Gets in Your Eyes".^{[ commendation needed ]} The main character, Don Draper, is often seen smoking Lucky Strikes.

• In the NBC television serial Miami Vice, Lucky Strike is the preferred cigarette brand of main graphic symbol, Detective James "Sonny" Crockett. He is even seen removing the filter of a dissimilar make of cigarette in a particular episode to make it smoke more like a Lucky Strike.
• Sergeant Donald Malarkey, in the HBO tv series Band of Brothers, episode 6, shares cigarettes with Sgt. Warren "Skip" Muck, and Private First Class Alex Penkala in a foxhole during a Christmas break from fighting. He recites the advertising slogan, "Lucky Strikes ways fine tobacco," as he distributes them. Lucky Strike cigarettes are featured prominently throughout the serial.

In video games [edit]

• In the Metal Gear videogame series, Lucky Strike is Solid Serpent'south favorite make of cigarettes.

Manga [edit]

• In the manga Final Inning by Ryu Kamio, the protagonist, Keisuke Hatogaya, consumes these cigarettes, the showtime directly reference beingness chapter 4 of the offset volume.

Cigarette campsite [edit]

"Lucky Strike" was the proper noun of one of a number of temporary U.Southward. Regular army "tent cities" known as Cigarette Camps situated around the French port of Le Havre following its capture in the wake of the Allied D-Day invasion in mid-1944.^[34]

Come across as well [edit]

• Tobacco smoking

References [edit]

1. ^ Brandt, Allan (Jan 6, 2009). The Cigarette Century: The Rise, Autumn, and Deadly Persistence of the Production that Defined America. Avalon Publishing Group. p. 75. ISBN978-0-7867-2190-0 . Retrieved August 28, 2015.
2. ^ "Marijuana in Lucky Strike". Snopes.com . Retrieved 12 May 2017.
3. ^ "Cigarette Advertising in the 1930'southward - Early Years". The UncommonWealth. 2014-08-27. Retrieved 2021-02-06 .
4. ^ Manitoba. (2010). Back off tobacco: tobacco education for Manitoba students, K-12 = Dire au tabac: programme de prv̌ention de lusage du tabac pour les ľv̈es du Manitoba, Yard ̉12. Winnipeg.
5. ^ ^{a b} "Hollywood 'paid fortune to smoke'". BBC News. 2008-09-25. Retrieved 2019-07-xviii .
6. ^ Columbia University National Middle on Addiction and Substance Corruption (2006). Women Nether the Influence . JHU Press. p. 21. ISBN978-0-8018-8227-ii . Retrieved 28 August 2015. lucky strikes cigarettes.
7. ^ ^{a b} Lum, Thousand. L.; Polansky, J.R.; Jackler, R.K.; Glantz, S.A. (28 September 2008). "Signed, sealed and delivered: 'Large tobacco' in Hollywood, 1927-1951". Tobacco Control. 17 (5): 313–323. doi:10.1136/tc.2008.025445. PMC2602591. PMID 18818225.
8. ^ Larry Tye, The Father of Spin (1999) , p. 35-38.
9. ^ Tye (1999), p. 39. "Vogelman signed up and invited way editors to the Waldorf for a Green Fashions Fall Luncheon with, of course, greenish menus featuring green beans, asparagus-tip salad, broiled French lamb chops with haricots verts and olivette potatoes, pistachio mousse glacé, green mints, and crème de menthe. The head of the Hunter College fine art section gave a talk entitled "Green in the Piece of work of Great Artists," and a noted psychologist aware guests on the psychological implications of the color green. The press took note, with the New York Sun headline reading, "Information technology looks like a Green Winter." The Mail predicted a "Green Fall," and one of the wire services wrote about "fall fashions stalking the forests for their color notation, picking green every bit the modish fall article of clothing."
10. ^ "US Aggrandizement Reckoner". Retrieved 2019-07-18 .
11. ^ Glenn Collins (1989-04-20). "Tribute for a Dauntless Bette Davis. Yeah". New York Times . Retrieved 2019-07-eighteen .
12. ^ "ARTICLE: "The Jack Benny Program and Lucky Strikes" - Jack Benny in the 1940s". sites.google.com . Retrieved 2020-02-xv .
13. ^ Heide, Robert; Gilman, John (1995). Home Front America: Popular Culture of the World War II Era. pp. 128–129. ISBN0-8118-0927-seven. OCLC 31207708.
14. ^ ^{a b} Mikkelson, David (eight May 2011). "Lucky Strike Logo Colour Change". Fact Check. Snopes Media Group Inc. Retrieved 15 July 2019.
15. ^ "Raymond Loewy: Biography". Raymondloewy.com. 2015. Retrieved August 28, 2015.
16. ^ Cantankerous, Mary (2002). A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture. Greenwood Press. pp. 102–103. ISBN978-0313314810 . Retrieved iv September 2020.
17. ^ "U.South. Army Rations - C-rations". Usarmymodels.com. March 30, 1943. Archived from the original on July 15, 2019. Retrieved July 15, 2019.
18. ^ "Company - Brands - Make Portfolio". R.J. Reynolds Tobacco Company. 2008. Archived from the original on August 22, 2008. Retrieved August 28, 2015.
19. ^ "Our brands". British American Tobacco. 2015. Retrieved August 28, 2015.
20. ^ "Mad Men boost for Lucky Strike cigarettes angers campaigners". Daily Telegraph. 2013-09-22. Archived from the original on 2022-01-12. Retrieved 2019-04-22 .
21. ^ "Dave Charlton". Pinterest . Retrieved four January 2018.
22. ^ "Scuderia Scribante". Laberezina.com . Retrieved 4 January 2018.
23. ^ "TRIBUTE: DAVE CHARLTON, THE Cease OF AN ERA". Raceweb.co.za . Retrieved iv January 2018.
24. ^ "Scuderia Scribante". Motorsportmagazine.com. 12 June 2017. Retrieved 4 January 2018.
25. ^ "Honda bedankt Lucky Strike en Michelin". GPUpdate.net . Retrieved four January 2018.
26. ^ "2005: Lucky Strike BAR Honda". F1colours.com. 12 Jan 2017. Retrieved iv January 2018.
27. ^ Sports, Dorna. "MotoGP™". Motogp.com . Retrieved 4 January 2018.
28. ^ "30 years of the Suzuki RGV500". Motorcyclenews.com . Retrieved 4 January 2018.
29. ^ "Two-stroke Tribute: Lucky Strike Suzuki RGV500". Cycleworld.com . Retrieved iv January 2018.
30. ^ "Kevin Schwantz - 1993 Earth GP MotorCycle Title Title Tables". Kevinschwantz.com . Retrieved iv January 2018.
31. ^ "Whatsoever happened to MotoGP'due south fag money?". Motorcyclenews.com . Retrieved four January 2018.
32. ^ Glennon, Jen (2017) Creative person David Stuart Artworks The Art Story Foundation
33. ^ MacBain, Hamish (Jan 13, 2012). "NME Reviews - Howler - 'America Surrender'". NME . Retrieved August 28, 2015.
34. ^ "Celebrated American Applied science Record: SS Maritime Victory (Private Frederick C. Murphy)" (PDF). United States Maritime Administration. 2006. p. v. Retrieved August 28, 2015. The ship made crossings in 1946 carrying troops between the European Theater of Operations, especially Le Havre, French republic, and New York City, New York. From Le Havre, the transport often left from the expanse known as the 'Cigarette Camps'.

External links [edit]

• Drove of mid-twentieth century advertizing featuring Lucky Strike cigarettes from The TJS Labs Gallery of Graphic Design.
• "Lucky Strikes?" by Barbara Mikelson at snopes.com (June 12, 2006)

gambleammed1960.blogspot.com

Source: https://en.wikipedia.org/wiki/Lucky_Strike

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